A few months ago we took note of how active Philip Morris has been at the WIPO and NAF, filing UDRP cases against domains infringing on the company’s super valuable trademarks.
The tobacco and smokeless products company has invested hundreds of millions of dollars in its IQOS and HEET brands, and it has no problem filing UDRPs left and right, on any domain that contains those brands.
In January 2019 we recorded 119 UDRP cases filed by Philip Morris for domains infringing on its multi-billion dollar valuation IP assets.
Six months later, the number is increasing, at an astounding rate: there are now 197 cases in total; 49 of these cases were filed in May alone, for a total of 53 “IQOS” and “HEET” domains.
As seen below:
iqostw.co
iqosthai.com
iqospost.com
iqosfriendsuae.com
heets4u.com
heetsuae.com
iqosf.com
iqoslabel.com
iqoselit.org
iqosmarketi.com
iqosthuocladientu.com
ioosgold.com
iqosgold.com
iqosurunleri.com
iqosq7.com
iqosnhat.com
heetsburada.com
heetsdelivery.com
heetup.com
ıqos.com
iqossales.com
iqoscum.com
iqosmadeni.com
iqosturkiyesatis.com
heetsshops.com
iqosmerkezi.com
remontiqos.com
japan-iqos.com
iqosatismaganiz.com
iqosplatform.com
toptaniqosal.com
iqosbayiniz.com
iqosevim.com
iqosheets.net
tr-iqos.com
heetnotburn.com
iqosist.org
iqositanbulsatis.com
iqossatisplatformu.com
iqosopt.store
iqosdubai.com
top-iqos.com
iqos4s.com
iqosi.net
iqosplatformu.com
phukieniqos24h.com
iqosopt.com
iqoschinhhang.net
iheets.com
iqosviet.org
iqoselektroniksigara.com
iqosperpa.com
iqoselit.net
Without a doubt, the number of UDRP cases for super valuable brands will continue to increase in the future. It’s worth noting that the majority of these May filings are for .com domain names, with only a small portion in other TLDs.