Name Jargon #0005: Category killer (domain)

All that glitters isn't gold.

All that glitters isn’t gold.

Here we are, onto yet another happy trip down the dirt roads of domain terminology.

By attempting to (re)define domaining, we offer an invaluable service to both novice and advanced domainers, who are eager to learn a new thing – every day!

Domain Name Jargon got your back, domainers! ๐Ÿ˜€

Category killer (domain name) : Often referred to as a “premium domain” or a “category defining” domain name, it’s a common euphemism for any overpriced generic with an obscure or negative meaning.

Once the very early days of domaining had passed, newbie domain investors following the domain gold rush trail, ended up registering the second, third and other lower grades of dictionary words.

Many of these domains were dropped in the great dot com bust of 1999-2000, only to be re-registered ad nauseam.

To this day, adverbs and gerunds are considered “category killer” domains, by inexperienced domain investors, who use this title to pump traffic and attract more eyeballs to their worthless sales or auctions.

Example: “Good lord almighty, I finally hand-registered my first truly category killer domain, No doubt about it, this premium domain will be worth at least five figures one day!”


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