Bold Metrics : VR enters the fashion room and the Discovery Channel

The Discovery Channel covered Bold Metrics and its Augmented and Virtual Reality technology, during SXSW in Austin, Texas.

Formerly known as FashionMetric, Daina and Morgan Linton’s company, rebranded itself last December.

Sporting facial hair to blend in with the groovy folks of Austin, domain investor and entrepreneur, Morgan Linton, shared the news on social media; being featured by a large cable & satellite network such as the Discovery Channel is a major feat!

Congratulations to the Bold Metrics founders and crew, looking forward to seeing the video.

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