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Dumblr.com – Universal Studios bought domain for ‘Dumb and Dumber To’

In September of last year, the announcement of the movie ‘Dumb and Dumber To‘ introduced the matching .com domain, as secured by the producers of the movie.

The big surprise came a few days ago, when the official trailer for the movie arrived.

 

Universal Studios, the film monolith producing the movie, used a different domain name altogether, to promote the upcoming film – 20 years after the original.

Instead of using DumbAndDumberTo.com, they went with Dumblr.com – an obvious play on the blogging platform, Tumblr.

Not only that, but brilliantly, Dumblr.com is built on Tumblr, which allows for custom domains. It’s like a photo blog of the fun duo, Harry and Lloyd.

Dumblr.com was acquired in late 2013 from its previous owner, who operates a few web sites with fun or viral content. There is no track record of the sale, as far as we know.

Regardless, a great example of creativity for a fun franchise such as “Dumb and Dumber” and we cannot wait for the movie in November! 😀


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