Prominent IP attorney, John Berryhill, sets the minisite paradigm with his own web site and applied for a patent about minisites
Washington, DC – The Firm, Inc.
Prominent intellectual property attorney and domainer advocate, John Berryhill, has filed a patent with the USPTO. This is not news, as John already owns several patents for mathematical formulas that determine the outcome of a UDRP, before it even goes to litigation. What sets this one apart, is that it’s about mini-site development. John explains:
“If you visit my web site at johnberryhill.com it is clear from its laconic design that it’s the ultimate minisite. You will not find anything of no essence there; there is no biographical information, no list of my numerous achievements and frankly, that’s the most obscure picture of me there. But isn’t that what minisites are about?”
John plans to establish the patent first via the legal channels, and then create a service of minisite development catering to lawyers. Studies have shown that websites of attorneys, lawyers and other such busy professionals are very much neglected; thus, John has secured a niche with great potential with the minisite or single-page paradigm.
“Imagine, single pages that mimic my style and unique appreciation of information delivery. Think for a second: why would you want to even hotlink the email address? Let visitors that are truly interested type it in their Outlook. I foresee a lot of potential to this methodology, after the patent gets approved.”, added John with a smile.
The potential is indeed tremendous; a variety of marbleized backgrounds in various colors, such as green, deep gray or rosy – to indicate the classic delivery of Law & Justice – along with the elegant presence of the Times New Roman serif font, will be available to select from. Combined with the option to have a color or a black and white picture with the solarization Photoshop effect applied, all such minisites will present the authority of their owners.
John insisted that the pending patent has nothing to do with the recent revamp of the USPTO.gov web site; his sense of minimalism does not approve of web 2.0 standards.
