A new advertising campaign by Canon addresses the subject of printing out digital assets.
The Canon PIXMA printer campaign is labeled “Never Again“, and it features a series of funny videos depicting disaster that came as a result of relying on digital versions of documents.
The videos are becoming viral on social media, with the hashtag #NeverAgain being used to promote them.
Guess who owns the domain NeverAgain.com?
Frank Schilling does, and according to our sources, you can buy the domain right now for $156,000 dollars.
We think Canon should have bought it to create a portal for people to share their experiences with digital media due to the lack of a tangible print. It’d make an excellent use of its PIXMA printer campaign.
Watch one of the viral videos about PIXMA printers and the “Never Again” campaign below. 
Comments
One Response to “Never again : Canon campaign goes viral on a Frank Schilling domain”Leave a Reply
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Totally agreed that Canon has missed a huge opportunity. We have created easy business plans for creating a niche social media site based on cigar vaping and wine domain names. The primary benefits that Canon would receive would be to provide a formu for happy users to opine and a historical record of happy client testominials at no cost and an unlimited number of content pages that could contain ads (Ads only for their products thus captivating a targeted audience while no competition.