PIR Facebook ad: Do people really trust dot .ORG domains?

PIR claims dot .ORG domains convey "trust."

PIR claims dot .ORG domains convey “trust.”

A new online campaign by PIR – the domain Registry behind the dot .ORG domain extension – appears to be focusing on “trust“.

Stating, “With .org domains, organizations instill trust and credibility – sometimes even inspiration“,  the Facebook campaign presents a photo of mountain climbers that are apparently “inspired” to climb the highest peaks.

Great symbolism there, PIR.

The campaign concludes:

“In .org people do trust. People have always trusted the .org. All the more reason you should put your trust into your own.”

Now, although we are sympathetic towards the creative, positive message that PIR delivers, the fact remains that no TLD – including .ORG – provides blind “trust”.

We can think of several dot .ORG domains and web sites that capitalize on the assumed “trust” factor, and provide content that one would – shock, horror!not expect to find there.

A notorious such destination on dot .ORG is LemonParty.org – which is completely UNSAFE to visit from work, so do so at your own peril. There are plenty of explicitly pornographic web sites hosted on .ORG, such as XXX.org – again an UNSAFE destination to visit from your local Church wi-fi.

For something much less raunchy, you can visit XXXmas.org that we set up a couple of years ago to promote the ICM Registry. 😀

Would you blindly trust any domain that ends in .ORG ?

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3 Responses to “PIR Facebook ad: Do people really trust dot .ORG domains?”
  1. Ms Domainer says:

    As domainers, we know better.

    But if you ask the average person not connected with the industry, he or she will tell you that only non-profits are allowed to own a .org.

  2. RU says:

    I voted “No. Dot .ORG can host anything”

  3. Richard says:

    I believe the majority of folks think it’s for organization/non profit, but we developers and domainers know otherwise. It seemed like .org was the new .info for a while. Everyone was taking advantage of the “trust factor” and SEO perks

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