Rick Schwartz hints of .TRAFFIC gTLD on ‘cabana’ day

With TRAFFIC Las Vegas just a day away, many domainers took advantage of the great weather on Memorial Day to arrive in Vegas a day early.

Sporting shorts, flip flops and ‘wife beater‘ shirts, domainers let loose and sipped piña coladas at the shady cabanas, by the beautiful Bellagio pool.


After a few drinks and lots of laughs, Rick Schwartz’s plans of launching his own gTLD, dot .TRAFFIC, were inadvertently leaked.

“Listen folks, I know I’ve been hammering on the gTLDs like a woodpecker on a tree, but the truth is I have plans,” said Rick Schwartz, stretching on a pool chair.

“My first investment would have been in .guru, .rich and .luxury, but then I thought, why waste money like the dot .club clowns, and not register my own gTLD? Makes sense!” added Schwartz, soaking in the Vegas sunshine.

The dot .TRAFFIC application will ensure that all traffic references, such as road traffic, vacation traffic and of course, domain traffic, will find their natural destination to a variety of quality dot .TRAFFIC domains.

“I don’t plan to milk the goat like Donuts does, all dot .TRAFFIC domains will be priced reasonably and without any silly tier and pre-registration bullshit domainers hate. We won’t do that kind of crap, it’s a joint venture that will deliver time after time, after time!” said Rick Schwartz.

Clearly, the decision to step away from the Donuts, Inc. pricing model might turn dot .TRAFFIC into the next big gTLD of 2014.

Don’t forget to visit the TRAFFIC web site; the agenda includes gTLDs for the first time since the domain conference started a decade ago.

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