On August 26th, Kim Kardashian‘s latest brand launch involved SKIMS via the domain name Skims.com.
The socialite entrepreneur and wife to Kanye West, dropped her kimono brand after Japan’s reaction to their sacred garment, and launched Skims.com as her new shapewear brand.
On July 15th, Kardashian’s company filed a trademark application for SKIMS at the USPTO. The filing is for four primary classes spanning everything in the fashion and perfume industry:
- Perfume; deodorant for personal use; body spray; essential body oil; body lotion
- Luggage; bags, namely, all-purpose carrying bags, travel bags, shoulder bags, handbags, tote bags, overnight bags, duffle bags, and leather bags; wallets; carriers for animals, whips, harnesses for animals, cosmetic bags sold empty; purses
- Lingerie, shapewear; hosiery; garters and garter belts; panties; baby doll pajamas; stockings; breast shapers; petals in the nature of nipple cover pasties; nipple cover pasties; lingerie accessories, namely, removable breast pads used in a bra; bras; bralette; slips; teddies being underclothing; rompers; bodysuits; corsets being underclothing; bustiers; camisoles; chemisoles being underclothing; chemises; negligee; bikinis; brassiere; girdles; nightgown; nighties being underclothing; leotards; socks; tee shirts; sweatshirts; swimwear; swimwear accessories, namely, swim caps, cover-ups, beach cover ups; shoulder wraps for clothing; shawls; robes; sarongs; cloaks; shorts; visors being headwear and sunhats; headwear; shoes, namely, sandals; leather and imitation leather belts; leather harnesses worn by people as clothing
- Retail store services featuring clothing, lingerie, fragrances, lotions, and accessories
This is where things get interesting.
On July 28th, the domain name Skim.com was sold, in a private transaction; according to Namebio, it sold for $105,000 dollars.
GoDaddy WHOIS data for Skim.com show Brent Oxley as the new owner.
The founder of Hostgator has been acquiring an impressive array of generic domain names, and while Skim.com isn’t the best, it’s definitely made popular through Kim Kardashian’s brand of shapewear.
Currently, the domain Skim.com forwards to SkimCams.com, a domain registered on August 29. The content is male porn cams, and to make things even more intense, the “Skim Cams” logo appears to loosely follow the feel of the script-looking logo that Skims.com is using.
Is this a guerilla marketing approach in order to catch the attention of multi-millionaire, Kim Kardashian and arrange for a sale?
Kudos: Brandaplenty
Skim.com is a cam site – Photo by Damir Spanic on Unsplash
Update 7:00pm EST: Skim .com no longer forwards to porn, goes to an Efty lander, making it available to acquire.
Was this a glitch or a failed test?
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Horrible move whoever is doing this, doesn’t feel nice at all.
Update 7:00pm EST: Skim .com no longer forwards to porn, goes to an Efty lander, making it available to acquire.
Was this a glitch or a failed test?
Update: 9/10 The domain Skim.com is once again pointing to SkimCams.com.