Trademark trouble : Has Google become a generic word?

Is “Google” a generic word, devoid of its trademark status?

Two entrepreneurs are asking the Supreme Court to deliver a decision: Should Google lose its trademark due to the term being used as a verb?

Lawyers for David Elliott and Chris Gillespie are urging the court to hear an appeal of a recent decision by the 9th Circuit Court of Appeals, which ruled in May that the word “Google” had not become generic.

In 2012 Elliott and Gillespie attempted to invalidate Google’s trademark.

That year, they registered 763 domain names that incorporated the word “Google”, such as googledisney.com and googlegeorgeclooney.com.

Google said in court papers that the domains initially took users to TGN.xxx, which promoted sites called “The Gay Network.”

Later on, the domains were pointed to landing pages populated with PPC ads.

Google took over control of all 763 domains, in a massive UDRP.

Here is the latest petition below:

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