The XYZ Registry is on the verge of imminent brand changes, and it’s all about a better experience.
Seeking a unique identity among thousands of domain industry companies is not a simple task. Many hours are spent deciding on the proper elements of one’s brand.
Daniel Negari, founder and CEO of XYZ shares his thoughts on the subject:
“As a forward-looking person, a star-seeker, a dreamer if you may, I know that I can’t be satisfied with my current laurels. I have to search further, deeper, far beyond the known cosmos. That’s why I am rolling out XYZ’s new identity.”
Indeed, the dramatic color change, from a garish electric purple to Prince’s own Purple Rain Pantone color, is going to be a game changer.
“By switching over from a basic purple color shared among mortals, to a godly hue created to honor Prince, we’re signifying the XYZ identity and its role in the global economy,” said Daniel Negari, adding: “If you need a new tshirt with the XYZ logo, just send me an email.”
The new Pantone color “Purple Rain” is synonymous with who Prince was and will always be.
What an incredible way for Prince’s legacy to keep on living, through the XYZ domain rebranding!
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My butler is color blind
Too bad .xyz can’t party with Prince like it’s 1999. Unfortunately for them, they’ll always be looking at .com and mumbling “nothing compares….2 u”