Bugatti Chiron : Get the .com first, brand the bloody car later!

It has happened again, and a major automotive manufacturer, Bugatti, has failed its marketing and branding plan. Announcing the availability of the Bugatti Chiron, the ultra-luxury exotic sports car has a price tag of $2.6 million dollars. And yet, they failed to pre-register the matching .com domain, BugattiChiron.com. How did that happen? Many exotic sports […]

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