Painless.com UDRP: Respondent delivers pain with this aged, generic domain name

The domain Painless.com was registered in 1996, at the dawn of the commercial internet. Along came Benco Dental Supply Co., a medical supply company, with a registered mark for PAINLESS from 1997; they sought to get the domain via the UDRP process 27 years later. They operate painless.benco.com to demonstrate use of the PAINLESS mark. […]

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