Against all Doubting Thomases: O.co did sell for $350k

We’ve seen some rubbish posts alleging that the sale of O.co to Overstock directly from the .CO Registry was not a real deal.

The Overstock purchase of single letter domain O.co for the sum of $350,000 was announced on the same day that .CO registrations opened up for the domainer masses.

In that press release, Overstock had announced that:

“Overstock.com’s purchase of O.CO is an investment in its future, and it also speaks to the confidence they have in the credibility and marketability of the .CO domain,” said Juan Diego Calle, CEO of .CO Internet. “As one of the first U.S. public companies to use its .CO domain to build its global brand, Overstock.com is further proof that .CO domain names can create a new world of opportunities for companies and entrepreneurs to brand themselves online.”

But that’s not all!

Not content with the O trademark, Overstock recently filed for a trademark for “O.co” – more proof that they mean business when it comes down to protecting their mark. Specifically, on July 14 Overstock’s application describes the mark’s use as “On-line wholesale and retail store services featuring general merchandise“.

An interesting situation arises from the fact that on the same day, Overstock also filed a trademark application for 0.co – that’s number zero dot co.

In fact, the domain name 0.co (zero dot co) redirects to Overstock.com as well!

The USPTO recently suspended Overstock’s application for 0.com (zero dot com) and there is also an ongoing situation with the change of attorney on record with regards to the O.com mark.

Thus, it’s safe to assume that the .CO Registry walked in at the right time to provide Overstock with a strong alternative, as the latter is attempting to dominate all things “O”.

Meanwhile, Lori Anne Wardi – director of Marketing at the .CO Registry, confirmed to us that the sale was an outright purchase of the rights to the domain O.co for the sum of $350,000 – not an in-kind exchange or a business to business deal, as some speculated.

How many .CO domains do you plan to own in total?

View Results

Loading ... Loading ...
Copyright © 2024 DomainGang.com · All Rights Reserved.