The sale of Whisky.com for $3.1 million dollars sent the Castello Brothers to new stratospheric highs. It’s one of the biggest domain sales ever, with an entry at #19 at the Top Domain Sales of all time.
But how much do domain valuation engines say that Whisky.com is worth?
That’s the fun part of artificial intelligence; the metrics utilized for the calculation of a domain’s value can’t make up for the human factor of ingenious domain brokering. 😀
We ran the domain on three domain valuation web sites: Estibot, Valuate and Domain Index. The first two produced identical results, as Valuate.com runs on the Estibot API:
Whisky.com valuation at Estibot and Valuate.com
So Estibot.com and Valuate.com returned a value of $821,000 dollars for Whisky.com.
Meanwhile, the valuation at Domain Index was lower:
Whisky.com domain valuation at Domain Index.
Only $498,000 dollars at Domain Index for Whisky.com!
Many domain investors would have sold at that level, but not the experienced Castello Brothers, who wanted between $3 and $5 million in order to sell.
Congratulations on this amazing sale to the Castello Brothers, and their domain broker, Toronto Domainer.
This post is 100% true!
