Ron Jackson of DNJournal published yesterday a snippet of news that caught our attention.
Former CEO of the .ORG Registry, Alexa Raad, announced the formation of Architelos – a corporation that will specialize in market development; the focus being the domain industry.
The company web site at Architelos.com gives its explanation about the name being a composite from two Greek words, “archaios” and “telos” – for “ancient” and “goal” or “end” respectively.
However, someone didn’t perform a good enough research with regards to the Greek language!
“Archi” means “beginning” in Greek, which better matches the second compound of “telos” which means “the end” in the modern Greek language. In the times of Aristotle, “telos” did have the philosophical meaning of “goal” or “intention” but utter this word in modern Greece and you’d be telling people you want something to finish or end.
In other words: Architelos literally means “the beginning, the end” and despite its odd sounding it’s a smart combination of terms that indicate a spanning of a timeline.
Best of success to Architelos, wishing them a solid start and a very distant ending 😀
