GoDaddy.com moves to Go.com soon.
GoDaddy announced that effective December 1st, they are moving away from the all-familiar brand at GoDaddy.com.
Citing the need for a domain franchise reboot, the biggest registrar in the world is bidding GoDaddy.com farewell.
“It’s only natural that we’d use a real short, generic domain name, and moving to Go.com is the perfect evolution for GoDaddy,” said general manager, Dough Mayner.
“We anticipate a short curve of shock and awe by our customer base, which is only natural. Snapchat recently made the same decision, rebranding to Snap.com,” said Mayner.
By leveraging the many benefits of an ultra short, generic domain name, GoDaddy addresses another issue its customer base grappled with for years: laziness.
“Most of our customers have very little time to waste. They are soccer moms, little league coaches, auto mechanics and other blue collar workers; they need things done faster,” said Dough Mayner, adding: “By having to type a few characters less every time, we are saving them millions of hours that will now be used for other tasks.”
The time saved by the domain shortening can be used to walk the dogs, or take a longer lunch break; maybe even squeeze in an extra minute or two of love-making in the middle of the day.
The transition of GoDaddy to Go.com comes as no surprise.
Ninety-five percent of short, dictionary domain owners are in favor of such rebranding moves, which help maintain a high value for their assets. There is little worry about the generic nature or brand dilution that occurs with such nonchalant moves.
Domain rebranding is a multi-million dollar business, promoted by every domain auction venue on the Internet.
Thousands of companies would rebrand their domains, if they were convinced to spend a few million dollars; their respective marketing departments typically budget considerably less.
There is no information about the exact financials of the deal. Currently, Go.com displays some Disney stuff that makes very little sense; Disney should get the domain Di.com instead.
