Big news from Uniregistry, Frank Schilling’s company that manages the new gTLDs, after other parts of the company were sold to GoDaddy.
We uncovered that Uniregistry – Uni for short – began using the three letter domain, UNR.com. At the same time, Uniregistry hired Shayan Rostam as new Chief Growth Officer of UNR.
The company’s official new name is Uni Naming & Registry, operating from the highly brandable and memorable three letter domain name, UNR.com.
The brand move makes complete sense, as GoDaddy now owns “Uniregistry” and it’d be confusing to have a new and an old company using the same brand.
Congratulations to Frank Schilling for this bold move into a new, dynamic territory! 😀