The buyer of the domains Home.com and Fairway.com has not wasted time: they’ve filed for the registration of the matching trademarks, HOME.COM and FAIRWAY.COM at the USPTO.
Fairway Independent Mortgage Corporation upgraded its corporate domain to Fairway.com very recently, adding to its acquisition of Home.com for a reputed seven figures USD at a minimum.
By applying for the matching trademarks, the company is attempting to capitalize on a growing trend since the allowance of registration for the mark BOOKING.COM.
Here are the goods and services for FAIRWAY.COM that match those of HOME.COM:
Loan Financing; mortgage banking; mortgage lending; mortgage brokerage; mortgage refinancing; Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans; Credit and financial consultation; Credit inquiry and consultation; Credit counseling services; Financial services, namely, credit improvement, credit restoration, and credit score optimization; Providing an Internet website portal offering information in the field of mortgage lending and mortgage brokerage
Providing temporary use of non-downloadable cloud-based software for calculating mortgage-related values; Providing an Internet website portal featuring information about different types of mortgage loans, a glossary of mortgage-related terms, and a homebuyer’s guide
Preparing and organizing loan closing documents; Closing services for mortgage loans
Why were HOME.COM and FAIRWAY.COM applied for as a trademark at the USPTO?
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
