The operators of Nursing.com, a premium domain name, have applied for the registration of the mark NURSING.COM at the USPTO.
The application is twofold; for the word mark, and for a design mark depicting a stylized Nursing.com. Both applications are for the following services:
Downloadable software for nursing students to access educational supplements; Downloadable software for nursing students to study for the nursing exam.
Education services, namely, providing tutoring in the field of nursing; Educational services, namely, providing online courses of instruction at the nursing school level and distribution of course material in connection therewith; Educational services in the nature of nursing; Education services, namely, providing pre-recorded videos in the field of nursing; Providing information in the field of nursing education via the Internet; Educational services, namely, videos, practice questions, and study plans in the field of nursing test preparations
Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking services in the field of nursing; Creating an on-line community for nursing students
What’s interesting is the applications’ claimed date of first use: 2015. According to NameBio, the domain Nursing.com changed hands in 2019 for the sum of $950,000 dollars.
The sale of Nursing.com in 2019 was confirmed by DNJournal, so the question is why would the current owners claim a date of first use for the mark that predates the domain’s ownership date.
Why was NURSING.COM applied for as a trademark at the USPTO?
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
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