Acquire.com is a great brand and a domain acquired by MicroAcquire as part of their plan to rebrand their identity.
Registered in 2000, the domain Acquire.com was in the possession of a Korean registrant for many years. MicroAcquire CEO, Andrew Gazdecki, pulled a fast one yesterday, quoting the acquisition price of Acquire.com at $2,000,000 dollars.
Many domain investors and tech industry professionals rejoiced, as the price matched the domain’s quality. Alas, it wasn’t true.
Several hours later, Andrew Gazdecki revealed the real price: $200,000 dollars. He also said he added an extra zero “for fun.”
Domainers did not LOL.
In the meantime, several domain-focused publications had produced articles covering the amazing sale of Acquire.com for $2 million dollars. Elliot Silver pulled his article at DomainInvesting, while we edited the headline and intro part of the article.
It seems that the “…NOT!” part of Andrew Gazdecki’s “joke” arrived after a rather long pause, just like Borat’s delivery of the joke.
Unfortunately, to many, this approach was a “dick move” that the MicroAcquire brand does not deserve, particularly since they have filed for the registration of the ACQUIRE.COM mark at the USPTO. Andrew Gazdecki is also “poking” Elon Musk for the release of @acquire, a suspended Twitter account.
Andrew Gazdecki is very likable and he did appear apologetic about his “fun moment” later on. In a nutshell: Such impromptu news about large domain acquisitions should be taken with a pinch of salt; they might be “microacquisitions.”
