The operators of the ultra-premium domain name, Acquisition.com, have applied for a federal trademark registration at the USPTO.
Registered in 1998, the domain Acquisition.com was being brokered by Prime Loyalty in 2020. It appears that it has been sold, as it features a landing page referencing “Alex” and his amazing achievements – whoever “Alex” is, he must be a master of acquisition!
The previously listed registrant of Acquisition.com is Francine Callahan of iDomain. While it makes sense that the domain was sold, there is still a possibility that its registrant formed a new venture utilizing the domain.
The application for the registration of ACQUISITION.COM via the USPTO was made with an “intent to use” clause and for the following services:
Business marketing services to assist businesses in acquiring new customers, subscription model customers or members; assistance, advisory services and consultancy with regard to business marketing and growth in new customers, subscription model customers or members; assistance, advisory services, and consultancy with regard to assisting businesses in setting up and improving hiring, team management, infrastructure, finance practices, and internal systems.
Training courses in strategic planning relating to advertising, promotion, marketing and business for businesses looking to increase growth in new customers, subscription model customers, or members; providing on-line training courses, seminars, and workshops relating to advertising, promotion, marketing and business for businesses looking to increase growth in new customers, subscription model customers, or members; training courses in the field of business marketing and promotion; providing on-line training courses, seminars and workshops in the field of business marketing and promotion; training courses in strategic planning for businesses relating to hiring, team management, infrastructure, finance practices and internal systems; providing on-line training courses, seminars, and workshops in the field of strategic planning for businesses relating to hiring, team management, infrastructure, finance practices and internal systems.
Why was ACQUISITION.COM applied for as a trademark at the USPTO?
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.