The operators of ADS.com have applied for the registration of the matching trademark, ADS.COM, with the USPTO. The applicant cites date of first use of the mark in commerce September 15, 2020.
Here are the services covered by the ADS.COM mark:
Advertising, marketing, and promoting the goods and services of others via internet webpages and via an advertising network; providing online information and services related to digital advertising and desktop and mobile advertising networks, including advertising on social media networks, mobile webpages and mobile phone applications, mobile video applications and video applications in general, web browsers, web browser extensions, desktop and mobile search engines and search engine marketing; providing online information, monetization and promotional services to publishers and advertisers; providing online information about commercials and announcements, streaming audio, video, and links to such advertisements and commercials; providing links to websites that feature publishers who may show advertisements, featured advertisers, the advertisements themselves, advertising agencies, and/or goods and services; providing information and services to publishers and advertisers and the advertising industry about advertising, marketing and promotion of goods and services via the internet in all formats, including product and text links on webpages, images, video and/or streaming audio and video; providing information and services to publishers, advertisers and the advertising industry about advertising, marketing and promotion of goods and services via offline methods.
The domain is operated by a subsidiary of PPC provider, Bodis; the web site at Ads.com was launched in 2020 by Bodis founder, Matt Wegrzyn.
Registered in 1998, the domain Ads.com was acquired for high six figures in 2018.
Why was ADS.COM applied for as a trademark at the USPTO?
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
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