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Cart.com : New #trademark application indicates #domain sale has occurred

A fresh trademark application for CART.COM at the USPTO is a positive indicator that the domain Cart.com was recently sold.

The aged domain listed for sale through the Uniregistry Market platform, along with Afternic.

The application for the registration of the CART.COM mark was made with an “intent to use” clause, re-enforcing the sentiment that it was made by the domain’s new owner after a recent acquisition.

In the application, a Delaware corporation “Cart, Inc.” is listed as the applicant of the mark. There are several classes that CART.COM was applied for:

Computer e-commerce software to allow users to perform electronic business transactions via a global computer network; Software for mobile devices for use in e-commerce and the retail industry to allow users to perform business management via a global computer network, namely, database management, sales and customer tracking and inventory management; Software for mobile devices for use in e-commerce and the retail industry, namely, software for point of sale transactions; Application programming interface (API) software that enables developers to build software applications for use in the retail and e-commerce industry

Business management of logistics for others; Business management services, namely, supply chain logistics, reverse logistics and liquidation of goods of others; Transportation logistics services, namely, arranging the transportation of goods for others; Business consulting services relating to product distribution, operations management services, logistics, reverse logistics, supply chain, and production systems and distribution solutions; Accounting services; Customer loyalty program services featuring rewards in the form of discounted shipping services; Retail services, namely, administration of a discount program for enabling participants to obtain discounts on shipping services through use of a discount membership program; Order fulfillment services; Business management and marketing consulting; Business management services for online stores; Business management services relating to information and data compiling and analyzing; Business marketing consulting; Inventory management; Customer service management for others

Cash advance services for businesses and merchants; Providing electronic processing of credit card transactions and electronic payments via a global computer network

Expedited shipping services, namely, freight transportation by means of truck and air; Parcel shipping services; Supply chain logistics and reverse logistics services, namely, storage, transportation and delivery of goods for others by air, rail, ship or truck

Creation of online retail stores for others in the nature of web-based service that allows users to create hosted e-commerce stores to sell their goods and services online; Providing an online platform featuring technology that enables users to create a unique URL for an online store and the ability for users to manage the content and inventory of their online store; Design, creation, hosting and maintenance of internet sites for third parties; Software as a Service (SAAS) featuring software for use in e-commerce and the retail industry to allow users to perform electronic business transactions via a global computer network; Software as a Service (SAAS) services featuring software for use in database management, sales and customer tracking and management, and inventory management for the retail industry; Providing an online platform featuring online non-downloadable computer software for use in the retail and e-commerce industry for facilitating retail store services; Computer services, namely, remote management of the information technology (IT) systems of others; Information technology consulting services

The domain name Cart.com was last reported sold on December 29, 2011 at Sedo, for $49,999 dollars according to NameBio. The web site at Cart.com is under construction, with the note “Cart.com – The future of ecommerce coming soon.”

According to historical WHOIS data via DomainTools, Cart.com apparently changed hands on September 25, 2020.

Cart.com is without doubt an ultra-premium domain name, and the previous selling price was a steal.

Why was CART.COM applied for as a trademark at the USPTO?

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.


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