Fix.com: LLL .com operators apply for the registration of the matching trademark

Eldis Group Partnership, operators of the premium domain Fix.com, have applied for the registration of the matching trademark, FIX.COM, at the USPTO.

Eldis Group Partnership is a partnership organized under the laws of Canada, composed of Canada – Founder Holdings Inc. and ELDIS Incorporated, both incorporated under the laws of Nova Scotia, Canada.

According to the application, the mark consists of the stylized wording “FIX.COM” with a circle at the axis of the letter “X” with contrasting shades in the legs of the “X” and the wording “.COM” within a rectangle beneath the “X”.

The mark was applied for the following services:

  • payment processing services, namely, managing and facilitating payments between consumers and third-party service providers, specifically excluding any services relating to investment services or securities brokerage and trading services
  • providing on-line forums, electronic bulletin boards, electronic mail, voice and video chat rooms and text messaging services to facilitate communication between consumers and third-party services providers

As this is an intent to use application, there is no currently established date of first use of the mark.

Registered in 1995, the domain Fix.com was reported as sold in 2013, for the sum of $850,000 dollars. Source: NameBio. There is no indication that another sale has taken place since.

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.

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