A trademark application for TRY.COM at the USPTO is a positive indicator that the domain Try.com was recently sold.
The application for the registration of the TRY.COM mark was made with an “intent to use” clause. The domain Try.com was last updated on May 30, 2020, indicating that a sale completed around that time. It was moved from Network Solutions to Google’s registrar.
The trademark applicant is shown as IBMG and it’s most likely Indie Beauty Media Group, a giant corporation focused on beauty products and events related to such.
Here are the details on the services that the TRY.COM mark was applied for:
Downloadable software to enable uploading, capturing, posting, showing, editing, playing, streaming, viewing, previewing, displaying, tagging, blogging, sharing, manipulating, distributing, publishing, reproducing, and otherwise providing electronic media, multimedia content, videos, movies, pictures, images, text, photos, user-generated content, audio content and information via the internet and other communications networks regarding the products of third parties and obtaining samples of such products and regarding tourism, hotels, resorts, restaurants, cafes, and tourist destinations; downloadable software to enable sharing of multimedia content and comments among users; airbrush makeup stencils; facial tissue; paper tissues for cosmetic use; publications in the fields of beauty, fragrance, fashion, aesthetics, tourism, hotels, resorts, restaurants, cafes, and tourist destinations; makeup bags sold empty; leather and imitation leather bags; pouches for holding makeup, keys, and other accessories; hairbrushes; brushes, wands, sponges, and swabs for the application of makeup; air brushes for applying makeup; make up brush holders; makeup sponge holders; containers for storing and organizing makeup and beauty products; makeup removing appliances; makeup compacts sold empty; makeup mixing palettes sold empty; dispensers for facial tissue; clothing, namely t-shirts, tops, dresses, skirts, undergarments, lingerie, hats, scarves, and robes; advertising, marketing and promotion services; advertising and marketing services, namely, promoting the goods and services of others; advertising, marketing, and promotion services, namely, promoting and marketing the goods and services of others in the fields of fragrances; advertising, marketing, and promoting the goods and services of others via branded active link for requesting or receiving the goods and services of others, such active link directed consumers on the web sites and digital advertisements of others; advertising, marketing, and promoting the goods and services of others via active branded graphic icon presented in the advertising of others; cooperative advertising and marketing services by way of solicitation, customer service and providing samples of the goods of others to consumers; cooperative advertising and marketing services by way of the introduction or promotion of the products of others by distributing trial packages of such products; development of marketing strategies, concepts and tactics, namely, customer development, consumer brand awareness, and consumer product sampling online and by magazine, newspaper, print and digital format; marketing services for the goods of others, namely, fragrances; marketing services, namely, promoting or advertising the goods and services of others by branded active link or graphic icon presented to consumers in the advertising of others, for ordering, requesting, or receiving such goods and services of others; marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; promoting and marketing the goods and services of others by distributing sample or trial packages of the goods of others; promoting and marketing the goods and services of others by providing hyperlinks on the websites and digital advertisements of others which direct consumers to sample or trial packages of the goods of others; advertising, marketing, and promotion services, namely, promoting and marketing the goods and services of others in the fields of cosmetics, soaps, lotions, and scrubs, bath products, deodorants and essential oils for personal use, hair, face, skin, tooth and nail products, sun block preparations, and wrinkle removing skin care preparations; business marketing consulting services; marketing services for the goods of others, namely, cosmetics, soaps, lotions, and scrubs, bath products, deodorants and essential oils for personal use, hair, face, skin, tooth and nail products, sun block preparations, and wrinkle removing skin care preparations; online retail store services featuring subscription boxes containing products in the fields of cosmetics, beauty, skin care, fragrance, and clothing products; online department store services; online retail store services in the fields of cosmetics, beauty, skin care, fragrance, and clothing products; providing purchasing information about fragrances, cosmetic products and accessories, tourism, hotels, resorts, restaurants, cafes, and tourist destinations; buying club services, namely, a cosmetics and beauty and skin care products club featuring arranging periodic shipment to club members; promoting the goods and services of others by providing a web site featuring product information and reviews, information about consumer purchasing behavior and trends, product how-to articles and videos, discounts and coupons for the goods of others, and links to the retail web sites of others, all in the fields of cosmetics, beauty, skin care products, fashion, tourism, hotels, resorts, restaurants, cafes, and tourist destinations, and products of third parties; compiling, analyzing, processing and providing customer preference and product usage data to providers of cosmetics, beauty and skin care products, tourism, hotels, resorts, restaurants, cafes, and tourist destinations for business purposes; advertising of travel services, accommodations, tourism, restaurants, cafes, and activities related to tourism; reservation services for real estate such as houses and apartments; car rental services; rental of transport vehicles for tourism purposes; reservation services for transport; educational services on the subjects of products and services of third parties, tourism, hotels, resorts, restaurants, cafes, and tourist destinations; educational services in the form of blog posts, social media posts, seminars, presentations discussing the products of third parties, tourism, hotels, resorts, restaurants, cafes, and tourist destinations; educational services in the form of a website with information on the products and services of third parties, tourism, hotels, resorts, restaurants, cafes, and tourist destinations; non-downloadable software to enable uploading, capturing, posting, showing, editing, playing, streaming, viewing, previewing, displaying, tagging, blogging, sharing, manipulating, distributing, publishing, reproducing, and otherwise providing electronic media, multimedia content, videos, movies, pictures, images, text, photos, user-generated content, audio content and information via the internet and other communications networks regarding the products of third parties and obtaining samples of such products and regarding tourism, hotels, resorts, restaurants, cafes, and tourist destinations; downloadable software to enable sharing of multimedia content and comments among users; reservation services for travelers’ accommodations, restaurant reservations, and for tourist activities; online social networking services
Try.com is without doubt an ultra-premium domain name, and it seems that the new owners are looking to offer a wide range of services.
Why was TRY.COM applied for as a trademark at the USPTO?
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
