Brexit, the scheduled exit of Britain from the European Union, generated a lot of interest this year.
Hundreds of domain names with “brexit” as the main keyword were registered; perhaps, thousands.
It’s typical for the matching .com to be the most valuable one, and the owner of Brexit.com is offering it for sale via Flippa.
With 12 bids and a current bid of $10,000 dollars, Brexit.com has not met reserve.
That’s rather absurd, for a domain that was offered for 3,500 GBP previously, roughly $4,300 in today’s exchange rate of $1.24 dollars for every British pound. At the time, the GBP was above $1.35.
Such domains retain their swiftly acquired value for a short timeframe. They lose that value equally swiftly.
In our educated opinion, if the owner of Brexit.com has an offer of $10,000 dollars, they should take it.
Their hand registration is running out of time, and value, the closer we move to the manifestation of the British exit, or “Brexit” for short.
Proceed to the Flippa auction of Brexit.com.
If marketed to legal and consulting firms that deal in managing some of the pending difficulties with brexit and expertise in international/european trade the domain would be well worth the 10k but it would have to be in the context of a marketing / publishing strategy.