Big news from Uniregistry, Frank Schilling’s company that manages the new gTLDs, after other parts of the company were sold to GoDaddy.
We uncovered that Uniregistry – Uni for short – began using the three letter domain, UNR.com. At the same time, Uniregistry hired Shayan Rostam as new Chief Growth Officer of UNR.
The company’s official new name is Uni Naming & Registry, operating from the highly brandable and memorable three letter domain name, UNR.com.
The brand move makes complete sense, as GoDaddy now owns “Uniregistry” and it’d be confusing to have a new and an old company using the same brand.
Congratulations to Frank Schilling for this bold move into a new, dynamic territory! 😀
UNR.com – Uni Naming & Registry
Still confusing. How many brand name changes are they going to keep doing? Sheesh. Hire someone that knows something about branding.
Matt – The new brand makes more sense now. It’s an exact acronym (UNR) versus a chopped version e.g. Logitech rebranding to Logi.
Frank is awesome, but have to agree with Matt, great domain name; but they are forcing the domain into a horrible brand that makes no sense, and will not resonate outside a small circle.
Trent – I’m sure they have everything else planned out, I simply reported on the name change. Can’t be worse than calling your company “GoDaddy!”
I like Godaddy over Uni Naming & Registry,
I laughed when he called a registrar Uni”registry” and he managed to turn that into a payday in spite of my doubts. I actually like the name Uniregistry now. It grew on me.