Marksmen is a company offering brand protection services to major corporations around the world. Their motto is “Discreet, Confidential, Relentless.”
One of the Marksmen clients is Microsoft.
Marksmen acquired the domain HoloLens.com on behalf of Microsoft, acting as a “middleman” in the transaction.
Marksmen.com.
This approach ensured that HoloLens.com was sold for just $6,750 dollars, instead of tens of thousands.
The anatomy of a Marksmen investigation for a client that is planning to roll out a new brand was recently posted.
Some interesting key points are below:
- Marksmen and their client define the goal of the mark investigation.
- Research involves scouring business directories, public records, social media accounts and web sites of the acquisition’s target.
- Screenshots of archived and current materials are stored, using a masked process; this way, Marksmen remains anonymous.
- Cold-calling the target to inquire about a brand or domain name, involves an “ethical approach” to pretext and inquiries follow the target’s corporate hierarchy.
- The mark investigation report takes 4 business days and costs a $500 dollar “flat” rate.
For more information on the Marksmen process, click here.
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