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Marksmen : How brand and domain investigation is conducted

Marksmen is a company offering brand protection services to major corporations around the world. Their motto is “Discreet, Confidential, Relentless.” One of the Marksmen clients is Microsoft. Marksmen acquired the domain HoloLens.com on behalf of Microsoft, acting as a “middleman” in the transaction. This approach ensured that HoloLens.com was sold for just $6,750 dollars, instead […]

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The Negotiator Agency: Corporate proxy buyers for high value domains

Large corporations do not want their branding plans exposed to the public outright. When billions of dollars are at stake, Fortune 500 companies such as Microsoft utilize third party “proxy” buyers to acquire domain assets from their registrants. The case of HoloLens.com is a great example of how Wall Street operates; just because a company […]

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Trademark application for ‘Holo’ : Microsoft planned ahead with HoloLens domain

Microsoft used Marksmen, a third party acquisition service – aka, proxy buyer – to buy the domain name HoloLens.com for a mere $6,750 and some pondered on the timeframe of their brand development. The domain was retained for less than a week by Marksmen, before Microsoft announced the launch of HoloLens and took over control […]

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Microsoft acquired HoloLens dot com for its new product using a middleman!

Along with the announcement that Windows 10 will be a free upgrade for users of Windows 7 & 8, Microsoft revealed HoloLens, a device that superimposes holograms on top of real images. The Microsoft HoloLens appears to have been kept an inside secret name, until the very last minute. HoloLens.com, a domain registered in 2001, […]

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