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Trademark application for ‘Holo’ : Microsoft planned ahead with HoloLens domain

Microsoft used Marksmen, a third party acquisition service – aka, proxy buyer – to buy the domain name HoloLens.com for a mere $6,750 and some pondered on the timeframe of their brand development. The domain was retained for less than a week by Marksmen, before Microsoft announced the launch of HoloLens and took over control […]

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Holovisions: Large domain portfolio holder entered the field 10 years ago

After the successful acquisition of HoloLens.com by Microsoft via the use of a proxy buyer, the holography market is once again in the limelight. A domain pioneer in the field, is HoloVisions LLC, a Minnesota company formed by domain investor, inventor and entrepreneur, Robert Connor. Connor’s company manages an impessive domain portfolio with such names as […]

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Microsoft acquired HoloLens dot com for its new product using a middleman!

Along with the announcement that Windows 10 will be a free upgrade for users of Windows 7 & 8, Microsoft revealed HoloLens, a device that superimposes holograms on top of real images. The Microsoft HoloLens appears to have been kept an inside secret name, until the very last minute. HoloLens.com, a domain registered in 2001, […]

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