The SaveMe.com saga has officially ended, what with Rick Schwartz declaring a full victory against the reverse domain hijacker, Brazilian lawyer Márcio Mello Chaves.
For those of you that don’t want to wade through dozens of posts and hundreds of comments, we are offering below the comic book version of the case.
Enjoy 😀
 Márcio Mello Chaves: Rick, I want your domain, you are not using it!
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Summary: Márcio Mello Chaves attempts to steal the domain name, SaveMe.com from Rick Schwartz. An initial offer of $10,000 was not even close to Rick’s asking price of “six figures”. The man behind the Brazilian company, SaveMe.com.br makes a final offer of $50,000 that is ignored by Rick. The Brazilian company files a UDRP at the WIPO.Although SaveMe.com was registered in 1996, the Brazilian company that was formed in 2010 claimed that Rick Schwartz should have predicted their use of the domain, 14 years earlier. They also filed for a trademark in 2010 but as of 2012 it is still pending. Brazilian bureaucracy is not helping the case much! |
 Rick Schwartz: I will make you regret the day you emailed me, amigo! |
After the initial shock, Rick Schwartz retaliates, by going public about the SaveMe .com case and tagging Márcio Mello Chaves as a “reverse domain hijacker“. By raising public awareness, Rick builds his support while exposing the Brazilian company for what it is: a domain predator.
Hundreds of supportive comments are left at Rick’s blog, as Rick’s attorney and TRAFFIC partner Howard Neu prepares the official response. |
 Rick Schwartz: Take that and get ready to land on your ass, f#ckface! |
The Brazilian company tries to amend its case and paint Rick Schwartz in the worst possible light, but Rick and Howard are relentless.
Thousands of visitors to SaveMe.com find out exactly what’s going on. Things go quiet for a while as the UDRP hearing date nears. |
 Rick Schwartz: I’m having your nuts for my mantelpiece, Marcio! |
On June 16, 2012, Rick Schwartz triumphantly announces that not only was the decision for SaveMe.com in his favor, but the company of Márcio Mello Chaves was deemed a reverse domain hijacker in the process!
A complete victory for Rick Schwartz and domain investors worldwide, who are witnessing daily similar attempts to have their domain investments stolen by greedy individuals and corporations. |
