An announcement by the ICM Registry CEO, Stuart Lawley, about the traffic results and other stats of Search.xxx – the adult search engine:
“We are delighted with the first weeks activity of over 1.2 million uniques and almost 8 million page-views.
Traffic is settling down to a more predictable pattern as expected after the initial PR reaction but in any event is way more than we had expected.
Our advertising campaign and placements begin slowly over the next few weeks. All the traffic to date has been via the launch announcement and word of mouth.
Time on site and average number of ave page views/visit has stayed pretty constant all week and we are stunned with the bounce rate at under 15%.
The geographic spread of traffic is most pleasing and the number and percentage of returning visitors has increased each day and is now over 30%.
We couldn’t be more delighted with how this has launched and has been reported on in the mainstream media and our registrants are delighted with the levels of traffic that is being sent to their sites.
We are busy analyzing the logs and statistics for that traffic but , for example , in a 12 hour period last saturday 26,000 different search terms made up hundreds of thousands of searches and in that period alone just over half of all the sites listed in the engine received some traffic. with many receiving thousands of hits.
We will report more detailed stats and some case studies in due course.
Meanwhile, watch this space for some important announcements over the next few weeks , many as a result of feedback from, and in response to, requests from our thousands of registrants.”
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