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Success lessons : Carve out your market, with Frank Schilling


Frank Schilling, Uniregistry founder.

Frank Schilling‘s entrepreneurial acumen is put to good use, in an informative article about business decisions.

Says Frank:

“Too many young businesspeople become overly optimistic, bite off more than they can chew, and exhaust their treasuries.

This leaves them needing to focus disproportionately on raising cash instead of providing the value that will keep customers coming back for more.”

How does Frank Schilling approach the elements of day to day business?

There are three important steps, he says:

  1. Find your flow: Drilling down to that core competency that only you can provide will help you maintain your identity when the battle gets rough.
  2. Keep a rainy-day fund: Don’t run your business aground, hoping that cash will show up. Consider keeping a stash sequestered—and forget about it. This emergency fund will keep you from being crushed by unexpected expenses.
  3. Swallow hard and pivot: Don’t be too proud to change directions if your model isn’t working. You won’t be the first or the last startup to pivot. Don’t listen to the Monday morning quarterbacks who could never do what you do.

Frank Schilling’s final advice: Follow your heart with passion and courage – and you can find success.

For the full article, titled “3 Keys to Carving Out Your Own Market” click here.

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