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Custom Audiences: Facebook shifts the paradigm of targeted advertising

Posted by DomainGang on October 15, 2013, at 2:54 pm

Facebook, the most visited web site in the world, introduced new improvements to its Custom Audiences product. Aimed at advertisers that want to accurately define their target audience, the Custom Audiences expansion will help businesses improve their click through rates on Facebook. “These new features expand the capabilities of Custom Audiences to allow marketers to […]

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