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Fraudulent ad traffic to cost $6.3 billion in 2015

Posted by DomainGang on May 12, 2015, at 6:17 pm

According to a study on behalf of the Association of National Advertisers, a staggering $6.3 billion dollars will be lost in 2015 due to fraudulent ‘bot traffic.’ Advertisers will incur the majority of this cost thanks to an army of bots that visits real web sites, run by real companies. These bots inflate the monetized […]

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