Along with the announcement that Windows 10 will be a free upgrade for users of Windows 7 & 8, Microsoft revealed HoloLens, a device that superimposes holograms on top of real images.
The Microsoft HoloLens appears to have been kept an inside secret name, until the very last minute.
HoloLens.com, a domain registered in 2001, was parked at Sedo for several years by its previous owner.
As late as January 14th, the domain remained in the hands of Domain Dakini, all while being listed for sale on Sedo with a buy it now (BIN) price of $6,750.
Microsoft HoloLens. HoloLens.com was acquired for $6,750.
Apparently, Microsoft did not buy it directly, but used the services of Marksmen as a “buyer in the middle“. Marksmen acquired the domain on January 16th, according to DomainTools.
The domain HoloLens.com is now officially in the hands of Microsoft Corporation, and it serves as a portal that showcases the Microsoft HoloLens product.
By listing the domain with a BIN, the original owner most likely lost tens thousands of dollars in revenue, as Marksmen acquired it on behalf of Microsoft using the BIN price.
In an interesting twist, Holo-Lens is a registered trademark, for “Recyclable holographic and non-holographic paperboard having a metallic coating.” The owner of the mark is not Microsoft.
