DunkinSpiked.com: Dunkin coffee + alcohol + domains

Dunkin’ (formerly Dunkin Donuts) believes that mixing coffee, a stimulant, with alcohol, a depressant, is a great idea.

Adding alcohol to caffeine is the new trend, apparently, hence the birth of Dunkin’ Spiked. There is also a version with iced tea for those that are healthy-minded.

The new range of products can be found on the web site DunkinSpiked.com. Registered in May, the domain is used to promote the new products.

A smart move by Dunkin’ Donuts to secure the domain related to the product, unlike what Starbucks did.

Still, we think the mixing of caffeine and alcohol is a bad idea.

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