Patient.com: Trademark application points to #domain sale

The operators of the domain Patient.com have filed for the registration of the matching trademark, PATIENT.COM.

The trademark application was filed on June 9, 2021, with an intent to use clause and for the following goods and services:

  • Downloadable computer software for on-line, patient-initiated, patient-authorized, medical profile and medical record aggregation, reconciliation, and transmission services designed to access relevant medical records storage sources, aggregate and reconcile a patient medical profile from such records, share the patient’s medical records and health-related information at the direction of the patient, and allow the patient to supplement medical profile, medical record, and health related information; computer software used for treatment management, payment management, appointment scheduling, and medical record access in the health care field; computer software for payment management and claim tracking in the field of health care; computer software for information management, claims eligibility and processing, document management, case management, contract management, workers compensation, occupational health, and employee health; computer software used for analytical and decision support and designed to enhance patient care and lower health care costs
  • Medical claims management services; healthcare management services provided to patients; collecting and analyzing health care claims data and medical information for patients
  • Financial analysis for patients in the field of healthcare; financial management services for patients in the field of healthcare; financial research for patients in the field of healthcare
  • Providing temporary use of non-downloadable software for on-line, patient-initiated, patient-authorized, medical profile and medical record aggregation, reconciliation, and transmission services designed to access relevant medical records storage sources, aggregate and reconcile a patient medical profile from such records, share the patient’s medical records and health-related information at the direction of the patient, and allow the patient to supplement their medical profile, medical record, and health-related information, such services not directed to medical or healthcare industry organizations or medical professionals in their professional capacity; providing an interactive web site for on-line, patient-initiated, patient-authorized, medical profile and medical record aggregation, reconciliation, and transmission services featuring technology that allows user to access relevant medical records storage sources, aggregate and reconcile a patient medical profile from such records, share the patient’s medical records and health-related information at the direction of the patient, and allow the patient to supplement their medical profile, medical record, and health-related information, such services not directed to medical or healthcare industry organizations or medical professionals in their professional capacity; software as a service (SAAS) services featuring software used for treatment management, payment management, appointment scheduling, and medical record access in the health care field; software as a service (SAAS) services featuring computer software for payment management and claim tracking in the field of health care; software as a service (SAAS) services featuring computer software for information management, claims eligibility and processing, document management, case management, contract management, workers compensation, occupational health, and employee health; software as a service (SAAS) services featuring computer software used for analytical and decision support and designed to enhance patient care and lower health care costs; software as a service (SAAS) services featuring software for use in maintaining web-based clinical electronic health records for access by patients
  • Providing medical consultancy and advisory services; providing an internet website for medical professionals and medical patients featuring medical information from remote locations via electronic patient monitoring devices that feed information to the web site that can be accessed in real-time by medical professionals for purposes of monitoring and diagnosing medical conditions; providing an internet-based database of patient medical information where patients can inquire about medical issues and procedures from other patients and can relay information about their medical experiences for support and community; medical information services, namely, reporting of consumer authorized clinical testing results directly to the patient; providing information to patients in the field of administering medications; providing an on-line, patient-initiated, patient-authorized, fee-for-service, medical profile and medical record analysis service designed to provide patients with custom tailored information about the range of possible diagnoses and therapies associated with a defined set of symptoms

It’s noteworthy that the mark’s application involves graphical imagery, as follows:

Grotesque men formed by letters, numbers, punctuation or geometric shapes ; Stick figures

The domain Patient.com was the subject of a UDRP in 2014, with its registrant succeeding in keeping the domain. At the time, the Respondent indicated that for the price of $2,000,000 dollars they would be willing to part with the domain.

It appears that Health Axis Group LLC eventually sold the domain on or around July 28, 2020. In November 2020 the domain Patient.com was transferred to Google Domains.

The trademark’s applicant, Patient.com LLC, shares the same address in Mobile, Alabama, with the Springhill Medical Complex Inc., a 263-bed, privately owned, tax-paying community hospital.

Patient.com is currently a portal about Covid-19 vaccination and preventive care information.

Why was PATIENT.COM applied for as a trademark at the USPTO?

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.

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