We ran an extensive, detailed five way comparison of large and popular domain auction venues, comparing their designs for effective delivery of user experience (UX).
The 5 domain marketplaces were reviewed in alphabetical order, and comparison was focused on the presentation of domain inventory, ease of navigation and other aesthetics that affect how visitors interact with the web sites.
Here are the final standings in terms of ranking, from the highest to the lowest:
- 1st Place: Sedo, at Sedo.com. Score: 9.5 points.
- 1st Place: GoDaddy, at auctions.GoDaddy.com. Score: 9.5 points.
- 2nd Place: Flippa, at Flippa.com. Score: 9.0 points.
- 3rd Place: Afternic, at Afternic.com. Score: 8.0 points.
- 4th Place: NameJet, at NameJet.com. Score: 7.0 points.
So we have a tie for first place between Sedo and GoDaddy, and although each venue does things differently, they are our top selections using the criteria mentioned above.
Congratulations to every marketplace covered in this extensive review for the future improvements it will make. 😉
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Let’s give it up for Sedo and Godaddy, they have proved that they are the leaders in the industry.
Thanks Theo, I’m excited that our site ranked so well.
-Paul