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Food for thought: British supermarkets at the mercy of ‘Cybersquatters’

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tesco

“Oh dear, Dennis, here’s another cybersquatted chocolate bar!”

An article over at The Grocer, an electronic publication for the British food producers, cites The Trademark Clearinghouse as the source of a rather bold statement.

According to that source, Britain’s biggest supermarkets, such as Tesco, are at the mercy of ‘cybersquatters‘, who are setting forth to ravage every known gTLD.

Jonathan Robinson, a TMCH consultant, asserted that in 2013 more than $160 million dollars was paid to ‘cybersquatters’ by brand holders, effectively as ransom to buy back their brands.

To further support this outlandish figure, the article mentions a handful of .CO domain registrations, which match the .co.uk where the supermarkets reside.

Surely a bit more research would show that out of 1.5 million .CO registrations, this is just a mere drop in the bucket – even for the typically rainy British weather.

Link to article here.


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