Hologram is a Greek word composite.
Microsoft used Marksmen, a third party acquisition service – aka, proxy buyer – to buy the domain name HoloLens.com for a mere $6,750 and some pondered on the timeframe of their brand development.
The domain was retained for less than a week by Marksmen, before Microsoft announced the launch of HoloLens and took over control of HoloLens.com.
It is clear, that Microsoft’s revolutionary product did not acquire a name overnight. Despite not having applied for a trademark for ‘HoloLens’, Microsoft did apply for ‘Holo’ in classes that cover the following use:
“Smartphones; Wearable computers; Wearable digital electronic devices comprised primarily of software and display screens for a smartphone; receiving and making phone calls; viewing, sending, receiving, and transmitting data, text, and other information; and location based tracking and also featuring a wristwatch”
and:
“Smart watches comprised primarily of a wristwatch also featuring a smartphone; Wearable digital electronic devices comprised primarily of a wristwatch and also featuring a smartphone”
The application was made on December 9th, about five weeks before Marksmen acquired HoloLens.com on behalf of Microsoft.
That’s plenty of time to come up with a domain name, as the matching Holo.com is a fully established company, that might have been extremely expensive to acquire. Or, perhaps, such an inquiry is yet to come. 😉
It is important to note that the word “hologram” is comprised of two Greek words: Holos (whole) and gramma (letter/symbol). Many modern brands that are trademarked are sourced from quite ancient Greek words; Nike is one of them.
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Waiting for them ring about holographicmodel/com