Atom SEO: Squadhelp pays to top Google searches for its new brand
Squadhelp performed a surprise domain rebranding ten days ago, switching to Atom and the domain name Atom.com. When companies switch from brand A to brand B it’s not a simple case of swapping a product label. While Squadhelp is a two word compound and an established brand with a matching registered trademark to boot, Atom […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Squadhelp to Atom: The good, the bad, and the ugly
Domain rebranding isn’t easy but it happens to address a number of issues affecting an existing brand. The announcement that Squadhelp is rebranding to Atom, operating from the domain Atom.com, is both exciting and baffling. To push forward with a fresh domain and brand, one or more of the following reasons must be present: Market […]
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