Global terminal outage as Cloud Brokers join Atom program en masse!

Since 4:49am Eastern time today, a global outage has affected terminals and other smart devices with a screen around the globe, crashing systems and disrupting the normal flow of travelers. The incident is under investigation by Microsoft and a cursory analysis indicates that it’s due to more than 300,000 people joining the Atom Cloud Broker […]

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Atom.com adds AtomConnect.com to its brand

Atom, formerly known as Squadhelp, has announced AtomConnect, a new multi-layer network of tools that includes a domain distribution network. Atom.com is clearly going after GoDaddy’s lunch with the latter, aiming to partner with “hundreds of companies, including registrars and startup service providers, to distribute domains and dramatically increase their exposure.” There are lots of […]

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Atom SEO: Squadhelp pays to top Google searches for its new brand

Squadhelp performed a surprise domain rebranding ten days ago, switching to Atom and the domain name Atom.com. When companies switch from brand A to brand B it’s not a simple case of swapping a product label. While Squadhelp is a two word compound and an established brand with a matching registered trademark to boot, Atom […]

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Squadhelp to Atom: The good, the bad, and the ugly

Domain rebranding isn’t easy but it happens to address a number of issues affecting an existing brand. The announcement that Squadhelp is rebranding to Atom, operating from the domain Atom.com, is both exciting and baffling. To push forward with a fresh domain and brand, one or more of the following reasons must be present: Market […]

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