Atom SEO: Squadhelp pays to top Google searches for its new brand

Squadhelp performed a surprise domain rebranding ten days ago, switching to Atom and the domain name Atom.com. When companies switch from brand A to brand B it’s not a simple case of swapping a product label. While Squadhelp is a two word compound and an established brand with a matching registered trademark to boot, Atom […]

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Military gear: Google ads spread out thanks to war in #Ukraine

The ongoing war in Ukraine has created a massive interest in military gear and related supplies. While gun ads are more or less banned from Google, other tactical “defensive” gear is not. For example, when viewing an article on CNN with updates on the Ukrainian crisis, the following add appears: On the left, one can […]

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Google moves to “first-price” #AdSense auction potentially affecting PPC

If you park your domains, earning pay per click (PPC) revenue, some things might soon change but will it be for the best? Google, the world’s biggest digital advertising provider, is switching its AdSense keyword bidding format to “first-price” from “second-price.” What’s the damn difference, you might say. Very simply put, until now Google let […]

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