WhatsApp, Facebook? Interview with the man who sold the .com – Not for $19 billion dollars!

Leroy de Rouwe registered the domain name WhatsApp.com in 2008, as a “brand moment”, motivated by the rising usage of tablets and mobile phones. Surely, nobody can predict the future, including how popular the WhatsApp application would eventually become; Facebook eventually acquired WhatsApp for $19 billion dollars in cash and stock. But let’s go back […]

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