This is going to be one expensive pizza delivery!
It’s Sunday afternoon and that old tv ad comes to mind: It’s not delivery, it’s DiGiorno.
Nowadays, here at DomainGang we make our own, home-made pizza with fresh ingredients and even self-made dough. It beats the living jiggy-biggies out of DiGiorno, any day of the week.
DiGiorno – or rather, Nestlé USA – understands the importance of protecting their brand and the market share they possess.
Despite their sizable share in the pre-made pizza market, DiGiorno was not proactive enough to have registered DiGiorno.co
Let’s see what Dominos does; these guys have one of the oldest pizza chains in the US – and they want to keep it this way. Their registration of Dominos.co occurred during the sunrise period for trademark holders. They don’t point it however to the .com – not the best move.
The same is true for Pizza Hut; the domain PizzaHut.co was reserved for them during the sunrise period and it’s also not pointing to their main website, PizzaHut.com
And now for the big shocker, full of double cheese, spicy Italian sausage and onions: our favorite pizza chain, Papajohns, missed the message of their own marketing campaign.
Of course, Papa John Schnatter is busy baking millions of pizzas every year, but still, why allow some guy from faraway Hong Kong grab your corporate name for the price of a Papajohns delivery?
Papajohns.co is not only registered, it’s also parked at Bodis; reaping the traffic of millions of fast-typing college kids that alternate between pizza orders and Chatroulette sessions.
So will Papajohns.co be the first .CO domain to go to WIPO? We’ll have to wait and see how quick the Papajohns corporation realizes the number of orders they’re missing.
