Finally, SEX.com files for trademark registration at the USPTO

The operators of the domain SEX.com are about to capitalize on their ultra premium asset, by registering the matching mark, SEX.COM.

There are actually two applications for SEX.COM:

  • One for the word mark SEX.COM
  • One for the stylized mark SEX.COM: The mark consists of the two terms “sex” and “com,” which appear in all lowercase letters separated by a circle or dot.

Both applications have been filed with an “intend to use” clause by this entity: Three Letter Limited COMPANY LIMITED BY SHARES ANTIGUA & BARBUDA C/O HILL & HILL CHAMBERS LONG STREET, P.O. BOX 909 ST. JOHN’S ANTIGUA & BARBUDA.

The application reveals a new design of a logo for Sex.com:

Here are the classes of products and services covered by the mark:

  • Gels for use as personal lubricant; Sexual stimulant gels; Topical preparations, namely, gels for enhancing sexual arousal
  • Cases for mobile phones
  • Sex toys
  • Backpacks; Duffel bags; Messenger bags; Tote bags
  • Mugs; Water bottles sold empty
  • Clothing, namely, T-shirts, pants, headwear, knit caps, baseball caps, footwear, dresses, shorts, sweatshirts, underwear, bras, panties, lingerie, boxer shorts, briefs, polo shirts, tank tops, hoodies, sleepwear, pajamas, nightgowns and robes
  • On-line retail store services featuring sexual stimulant gels, mobile phone cases, downloadable videos in the field of adult entertainment, sex toys, backpacks, tote bags, messenger bags, duffel bags, mugs, empty water bottles, clothing and headwear
  • Providing on-line electronic bulletin boards for transmission of messages among computer users concerning adult entertainment
  • Entertainment services, namely, providing a web site featuring non-downloadable adult-themed photographs and videos

Registered in 1995, the domain name Sex.com has been famous both for its brazen theft many moons ago, and for holding the title of the most expensive domain ever sold, at $14 million dollars.

Why was SEX.COM applied for as a trademark at the USPTO?

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.

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