Frank Schilling, Uniregistry founder.
Uniregistry founder, Frank Schilling, was quoted today in an article about brands, new gTLDs and Generation Z’ers.
The Entrepreneur article is titled “4 Ways Gen Z Will Change Company Culture” and Frank Schilling’s statement is about freelancers and domain brands.
Said Frank:
“Freelancers have a once-in-a-generation opportunity before them to buy domain names in new extensions and to secure the best names for their future.”
Companies will have to think about their brand and culture within the context of a larger ecosystem, one that includes many personal brands working together within the framework of shared values.
There is a small error in the Entrepreneur article, referring to .gaming as one of the new gTLDs available. There are, however, .game and .games.
The article concludes thus:
“As it takes over more of the workforce, the rising freelancer economy will have a transformative effect on company culture as we know it. The companies that accept and adapt to these changes will see benefits for not only their freelancers and Gen Z employees, but also for everyone in their organizations.”
For the full article, visit Entrepreneur.com.
