News of the sale of Wind.com for allegedly “mid six figures” shows how important it is for the seller to not rush a sale.
For several weeks, the domain was brokered by Lumis, that did an extensive marketing promotion for Wind.com, and offered it first at $1.25 million dollars, and then at $500,000 USD.
Since the sale of Voice.com for $30 million, many owners of premium domain portfolios are holding back on offers, even increasing their asking prices.
In the case of Wind.com, it seems that the seller blew a good amount of cash away from the proverbial table. According to our sources, the domain was part of a domain partnership. Regarding its exact selling price to a buyer from China, it was less than half a million dollars.
That comes to show that timing is everything, and domain sales of premium domains at peak value can be undermined by a need to cash in, in order to move the capital to other investments.
Congratulations to the broker James Booth and the lucky buyer as well.