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The #Domain King’s D-I-A-M-O-N-D-S are forever

Like diamonds, Domains are Forever.

It’s no secret that the Domain King, Rick Schwartz, lets go of domain names that don’t serve his modus operandi any longer.

By focusing on premium, generic domains, Rick’s domain portfolio is valued in the tens of millions of dollars.

Rick cleans his palatial quarters often; the drop of a Macy’s domain is one such example.

For some reason, the Domain King recently dropped the aged, dashed domain D-I-A-M-O-N-D-S.com and that was a surprise. The domain was originally registered in 1998, and such aged domains often receive high bids at auctions.

We’re almost certain that if the domain were to be auctioned at NameJet, it’d fetch several carats’ worth of bids!

After its drop, the domain was just added on Afternic, by its unknown new registrant.

In recent weeks, Rick registered a few more domain gems, indicating his current focus with regards to domain name registrations:


Whether you like Rick Schwartz’s choices or not, he’s still the Domain King.

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One Response to “The #Domain King’s D-I-A-M-O-N-D-S are forever”
  1. Data Glasses says:

    Finally figured out it was Pigeon Shit

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